TLDR: Hello, I’m a chronically online Capricorn.

I create clever social & digital work, designed to delight and never take itself too seriously.

With 8 years experience creatively leading campaigns in the UK & globally, my speciality is finding ways for brands to show up in authentic yet meaningful ways within youth culture.

One of Creative Equals + Campaign’s 30 Future Leaders 2022.

I’m a former club photographer girlie and beauty & women-thoughts-and-issues writer (R.I.P. xoJane) turned Creative Director, social specialist and sometimes stylist.