✔️ DOOH
✔️ Instagram, TikTok, YouTube
✔️ Working with Creators
✔️ Live in Brazil, Mexico and UK

The ask
Show TV and entertainment lovers that there’s a new streaming service in town, with a carefully curated and drama-filled show catalogue.

The answer
The ‘Timecodes’ campaign, enlisted 9 entertaiment influencers across the three key Lionsgate+ markets (BR, MX, UK) to drive intrigue around all the juicy moments in the portfolio of shows.

It kicked off with intriguing DOOH and social posts in each market, dropping only the timecode to a key moment in an episode of The Great or Señorita 89.

This was followed up with real reactions to those and even more scandalous timecodes that lay waiting in Lionsgate+.