✔️ Creator collaboration
✔️ Instagram, TikTok
✔️ Exclusive product launch

The ask
Launch the winter World Cup jumper authentically with an 18-25 year old audience.

The answer
With the stylish and talented pair of Deba Hekmat & Tom Austin on board, we set out to authentically bring Lucozade Sport into the world of fashion - with a retro kit inspired football jumper.

The talented Kaj Jefferies shot the duo in a series of stills that were flypostered across central London and a series of VHS and phone-shot edits which ended up across TikTok and Instagram.