✔️ .com
✔️ Instagram, TikTok
✔️ Working with Creators
✔️ Producing content series
✔️ Hosting community events

The ask
The legendary feminist arts & culture publication Polyester Zine was ready to launch their subscription model - giving members access to exclusive content.

I came on board as Community Editor to create content that would educate and convert fans and followers into members - to help fund the independent Polyester to create more important work.

The answer
Alongside the incredible Polyester team, we launched the ‘Polyester Dollhouse’ to their followers with a series of tasteful testimonials - from past and present Polyester contributors. This was followed up with educational infographics, a letter from the editor, and teasers for all the content which was ready for members.

Once members had joined the Polyester Dollhouse we worked to build out their online community - through an intimate & welcoming WhatsApp group, members Tarot, mentoring, exclusive talks from artists and online content series’.