✔️ .com editorial
✔️ Instagram, YouTube
✔️ Exclusive product launch

The ask
Educate beauty-lovers about the arrival of Proenza Schouler x Lancôme beauty, only available in John Lewis.

The work
To match the bold and bright beauty products on offer, we created a colourful world to show them off in a series of stills for .com and video formats for YouTube and Instagram.

This was followed up with an in-depth editorial interview with the designer duo, McCollough and Hernandez.