✔️ Fashion collab
✔️ Instagram, TikTok, YouTube

The ask
Lucozade set out to deepen their cultural touchpoints in music and fashion.

The answer
We paired Sports Banger, London’s most notorious bootlegger, with Lucozade for an unexpected appearance at London Fashion Week.

After the show, the exclusive Lucozade t-shirts and tracksuits went up for sale on SportsBanger.com